Motivation Drivers & Goals

Somebody said to me, "But the Beatles were antimaterialistic." That's a huge myth.  John and I literally used to sit down and say, "Now let's write a swimming pool" Paul McCartney, 1996 What motivates you do one activity versus another?  Motivation is defined to include the reasons that someon

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Metrics & Monetization

"There are three kinds of economists: those who can count, and those who can't." Old Joke (anonymous) One of the aspects that is forgotten by newcomers, or by those in a hurry, is the measurement of how money comes in.  We're not talking about how much comes in.  We're talking about how the mone

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