The science of monetization
Somebody said to me, "But the Beatles were antimaterialistic." That's a huge myth. John and I literally used to sit down and say, "Now let's write a swimming pool" Paul McCartney, 1996 What motivates you do one activity versus another? Motivation is defined to include the reasons that someon
[ read more ]
"There are three kinds of economists: those who can count, and those who can't." Old Joke (anonymous) One of the aspects that is forgotten by newcomers, or by those in a hurry, is the measurement of how money comes in. We're not talking about how much comes in. We're talking about how the mone
[ read more ]
Ideas are all that many businesses are started with... and run with. There will be more on this thread in future posts. The simple diagram here gives the flow. While simple, it conveys one way to view monetizing your ideas (or your organization's). Left out (until later) are the business
[ read more ]